Engaging Landing Page
Clearly and directly tell users what problem you solve and how you solve it, either on your app store listing or a dedicated web landing page. Write an engaging introduction from the user's perspective.
Promotion on Social Media
Similar to a landing page, post on social media to highlight the problem your product solves and what makes it unique. Unlike a landing page, social media allows you to build long-term relationships with users, gaining timely advice and feedback.
User Recommendations
One person's promotion is limited; you need to harness the power of the crowd. Use strategies such as offering free usage time for referrals to encourage users to invite their friends. Encourage users to take action and inspire more users to join.
Advertising
From an economic perspective, advertising is viable if the revenue generated exceeds the cost. However, if you stop advertising and both users and revenue decline, it indicates the product lacks sustainability. I believe advertising is like the spark that ignites fireworks, not the fuel for a spaceship.
SEO (Search Engine Optimization)
If you're creating a web page or your app has a web landing page, strive to improve your site's search engine ranking. Your product will appear at the top of search results, attracting more visitors.
Still not working?
If you've tried many methods and it still doesn't work, you may need to take a step back and identify where the issue lies. The best approach is to talk to users who have used it and then abandoned it, to discover areas for improvement. It's possible that the idea doesn't address the users' pain points, which may be difficult to change. It's important to let go quickly and focus on trying out new products.
Subscription Model
Pay-as-you-go model, usually billed monthly, quarterly, or annually. As long as users continue to use the service, it generates ongoing revenue.
One-Time Purchase Model
Users pay a one-time fee and can use the service indefinitely. This model is common for paid download apps or those sold via licenses. Compared to ongoing payments, many users prefer a one-time purchase. It works well for products with no server costs or very low ongoing costs.
Free Model
The product is free, but that doesn't mean there is no revenue. For example, Google Search is free, but it generates significant income through ads. Many free products attract a large user base and generate revenue through advertising.
Hybrid Model
Many products incorporate multiple models. For example, a free version may include ads, while the paid version removes them. Some also offer a free trial for 7 to 30 days, allowing users to experience premium features.